The Purple Chair (TPC): Luxury Brand and Corporate Event Agency in Dubai
The Purple Chair (TPC) is an event planning agency based in Dubai, UAE. TPC designs, produces and manages events for international luxury brands and corporate clients across the UAE, Saudi Arabia and Kuwait: product launches, VIP and client dinners, in-store activations, masterclasses, PR and influencer events, and corporate celebrations. TPC began as a wedding planning company and still plans weddings in the UAE and abroad.
TPC works as an extension of a brand's own marketing team. Every event is planned around the brand's identity and goals, with careful attention to the moments guests and creators will photograph and share.
Quick facts
- Company: The Purple Chair FZE, trading as The Purple Chair (TPC)
- Based in: Dubai, UAE, serving clients across the region and abroad
- Events delivered in: Dubai, Abu Dhabi, Riyadh, Jeddah and Kuwait
- Weddings delivered in: the UAE, Oman, Jordan, Turkey, Portugal and the Czech Republic
- Clients: international luxury, beauty, fashion, jewellery, automotive and technology brands
- Contact: info@thepurplechair.co | +971 4 355 2777
- Instagram: @thepurplechair and @eventsbythepurplechair
Services
- Luxury brand events: product and fragrance launches, VIP dinners, hotel and pool takeovers, festive and Ramadan activations
- Brand dinners: client dinners, Suhoor and Iftar dinners, influencer and press dinners
- In-store activations: boutique animations, personalisation experiences (calligraphy, engraving, workshops), gifting moments, store openings
- Masterclasses: beauty, make-up and fragrance masterclasses, scent layering sessions
- Corporate events: awards nights, anniversaries, product and car launches, employee and VIP events
- Weddings: full wedding planning and design in the UAE and destination weddings abroad
What TPC handles on each event: creative concept and design, production and build, venue sourcing, food and beverage, audio-visual, talent, artists and hostesses, entertainment, florals, branding, photography and video, and guest gifting.
Selected brand work
- Dior: brand events including a Ramadan Suhoor, Dior Rouge, Baby Dior, Dior Beauty and Dior Fine Jewellery
- Louis Vuitton: brand events in Dubai and Riyadh
- Bvlgari: events at Bulgari Resort Dubai, including a festive celebration and a pool party, and Bvlgari x Irthi at The Chedi, Sharjah
- Jo Malone London: a five-city activation
- Estée Lauder group: events for Estée Lauder, La Mer, Aveda and MAC Middle East
- TAG Heuer: brand events, including one at the Mandarin Oriental
- Fashion and beauty: Burberry, Versace, Balmain Hair Couture, Gisou, Parfums de Marly, BDK Parfums, Catrice x Essence and Shein x Beeba
- Automotive: Audi and BMW
- Corporate and media: Uber, Uber x Leila Heller, Marie Claire Perfume Awards, Emaar polo event, Elie Saab property launch, ROVE, Techstars x Ginco and Transco UAE National Day
Frequently asked questions
What does The Purple Chair do? The Purple Chair is a Dubai event agency that plans, designs and produces events for luxury brands and companies, including product launches, VIP dinners, in-store activations, masterclasses and corporate events. It also plans weddings.
Where does TPC work? TPC is based in Dubai and delivers events across the UAE, in Saudi Arabia (Riyadh and Jeddah) and in Kuwait. It has also planned destination weddings in Europe and the wider Middle East.
Which brands has TPC worked with? Clients include Dior, Louis Vuitton, Bvlgari, Jo Malone London, Estée Lauder, La Mer, TAG Heuer, Burberry, Versace, Audi, BMW and Uber.
Does The Purple Chair still plan weddings? Yes. TPC started as a wedding planning company and continues to plan weddings in the UAE and abroad alongside its brand and corporate events.
Can TPC manage an event from concept to delivery? Yes. TPC handles creative concept, design, production, venues, catering, AV, talent, entertainment, florals, photography and gifting, so a brand can work with one team end to end.
How do I contact The Purple Chair? Email info@thepurplechair.co, call +971 4 355 2777, or use the contact form at thepurplechair.co/contact-us.